Gaea – A Social Hiking Platform Made Right

Interaction, Branding, Identity, App Design
Instructor: Laina Leckie
School of Visual Arts, 2024

For this project, I was tasked with developing a brand identity, branding manual, and an interactive app for said brand.

My solution to this was an app called “Gaea”. It is meant to be a modern hiking and workout app that has a strong focus on its social media aspects and capitalizes on its social features in ways many current fitness apps fail to.

Brand Guide Manual Selected Spreads

Award Icons

Click to open Figma prototype