Branding, Identity, Wayfinding, Font Design, Editorial Design
Instructor: Philip DiBello
School of Visual Arts, 2024
For the shown work, I was tasked with coming up with the concept, creating an identity, and creating the collateral material for a festival.
I created a festival focused on the cultural intersection between Americana music and American Traditional tattooing called
“LIVE 25 MUSIC & INK.”
To further the festival’s identity, I also created a display title font as well as a full character font called “Needled Traditional,” inspired by American Traditional tattoo lettering and the festival itself.
In addition to the custom typefaces, I also created a mailer magazine and lookbook to be sent as an invitation to prospective customers.
Brochure Handout, Front
Brochure Handout, Back, Map
Jake Ryan | Portfolio 